Does that make sense to you? Or not?
Well, consider this. Like an anniversary present, marketing works best when you think of the recipient, not yourself. When you give them something they value. And when you do it with the right words.
What do you want to say to your contacts? To the people who give you their business? And the people who might be persuaded to give it?
How do you want to talk to them?
Most importantly, how could you get 0 and hold 0 their attention, without going straight into a sales pitch?
How about giving them something?
It could be a piece of information that they 0 as your customers 0 will find useful. For example, one of our clients is a photographer, so he offers his readers tips on getting better pictures with their digital cameras.
It could be a story with a point that0s relevant to your business. Another client told his referrers about a loan he0d arranged just before Easter for a property developer who needed it in just a few days 0 showing just how quickly he can service his clients’ needs.
It could be a special offer on your products or services 0 something to encourage the 0lurkers0 on […]

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